Williams unveil new Martini-sponsored livery
© Williams Martini Racing
|6 March 2014 by TF1T Staff||Tweet
Williams has unveiled a new title sponsorship deal with Martini, the world's best selling Vermouth, which sees the famous stripes return to the Grove team's livery.
The outfit will also be known as Williams Martini Racing as part of the "multi-year" agreement.
"We are thrilled to welcome Martini to the Williams family and officially launch Williams Martini Racing," said co-founder Sir Frank Williams.
"Williams and Martini share a rich history in the world of motorsport, and the values of our two brands and our shared passion for racing make this partnership a natural fit.
"It will be great to see the distinctive stripes of Martini Racing return to Formula 1 once again in unison with Williams."
Andy Gibson, president of Martini parent company Bacardi Global Brands, added: "The decision to partner with Williams was a natural one for us as it provides an unparalleled opportunity for the Martini brand to connect with consumers through one of their lifestyle passions, F1 racing.
"Martini will give consumers a taste of life in the fast lane, bringing a renewed sense of Italian style and glamour to the track and beyond. Williams Martini Racing provides a powerful, integrated marketing platform and delivers dynamic opportunities that will strengthen the Martini brand."